Transforming grassroots sport into a scalable national media platform.
Hero Brands partnered with 6TV to build a structured sports media brand designed to elevate athletes, grow audiences, and create monetisation pathways.
Brand System & Platform
From identity to infrastructure, 6TV was designed as a complete sports media engine.
Logo & Identity Foundation
We developed a bold, modern mark designed to feel native to sport culture while remaining scalable across digital, merchandise, and broadcast environments. The identity anchors 6TV as a credible national media brand.
Brand System & Typography
Typography, motion styling, colour grading, and graphic overlays were systemised to ensure every piece of content felt unmistakably 6TV. Consistency transformed highlights into a recognisable media product.
Platform & Funnel Architecture
We structured the website, content funnel, and distribution system to turn game-day footage into sustained audience growth. The platform supports athlete features, highlight packages, and scalable monetisation.
Production Output & Sport Showcase
High-energy coverage across multiple sports demonstrates the brand’s production quality and cultural positioning. The output builds athlete visibility while growing national audience attention.
01 -- Overview
The Project
6TV began as a desire to make sport look as powerful on screen as it feels in real life. Hero Brands evolved it into a structured sports media platform built to capture moments, grow audience, and create long-term brand authority.
02 -- Challenge
The Problem
Grassroots and school-level sport in New Zealand lacked high-quality, culture-driven media. Athletes were competing at elite levels, yet there was no consistent platform elevating their visibility or turning attention into opportunity.
03 -- Approach
What We Did
We positioned 6TV as more than a filming service. We built the brand identity, defined the visual language, structured a repeatable short-form content engine, and designed the audience and monetisation architecture to scale beyond individual games.
04 -- Result
The Outcome
6TV now operates as a multi-sport media platform spanning basketball, rugby, volleyball, and combat sports. The system builds athlete visibility, audience growth, and commercial leverage — transforming moments into long-term brand equity.